Q1: Why use an installation company?

POPAI (Point of Purchase Advertising International) states that 75% of buying decisions are made in store at the Point of Purchase. They also state that 50% of Point of Sale never makes it to the shop floor.

For this reason brands, retailers and design/manufacturers call on CJ Services to make that difference by taking your Point of Sale the final “50 yards” into store, which not only increases the compliance levels but also the success of our client’s promotional campaigns thus greatly improving their return on investment.

Q2: Why use a field marketing company?

Field marketing companies offer an excellent tactical facility for ensuring that promotions are well implemented, maintained and results fed back on a real time basis. Hallmarks of a professional field marketing company include their use of technology, the training of their personnel and flexibility to react on a nationwide scale.

From a strategic perspective, other field marketing services include shelf management programmes whereby products are constantly merchandised, planograms are adhered to, competitor activity is monitored and a stock pull-through function is in place.

Q3: What does POP/ POS stand for?

POS stands for Point of Sale and POP stands for Point of Purchase.

Q4: What is the difference between the two?

There are several theories about the difference between POS and POP. Our definition is that POP is at the point of purchase, for example, where you pick the product from, such as a dump bin, category fixture or shelf - in other words where you make the buying decision. POPAI's research states that 75% of decisions are made at the Point of Purchase.

On the other hand in-store POS is at the Point of Sale, namely at the till/checkout where the sale actually takes place.

Q5: What is the difference between temporary, semi-permanent and permanent displays?

Temporary displays are utilised as a rule for short-term promotions. The display will usually be in store for 1-4 weeks. Consequently the material used for manufacturing, namely corrugated cardboard, is more cost effective due to the timescale of the promotion.

Permanent displays are used for long-term promotions and are usually in store for between 6-12 months if not longer. The displays are normally made using a more durable and heavy-duty material, such as metal, glass, wood, plastic, acrylic.

Q6: What is meant by compliance levels in store?

Compliance is the measurement of in-store discipline as a percentage. For example, if we visited 100 stores to which we sited and merchandised displays in 95 of those stores we would have a 95% compliance rate.

Most surveys have confirmed that utilising a field marketing company to install and merchandise the displays, not only improves the compliance of the number of displays sited, but also helps maximise that brand’s return on investment.

Q7: What is meant by a retail campaign?

A retail campaign is any campaign that takes place within a retail network. These campaigns can be created and managed by either the retailer or the brand.

Q8: What is meant by a “strict non-outsourcing policy”?

Non-outsourcing means that we only utilise CJS trained staff and do not use outside companies. This means that we can guarantee improved levels of communication and provide tailored training for all personnel prior to a programme commencement, which ultimately leads to improved standards of installation, in-store compliance and a more accurate form of reporting analysis.

If you have any questions that need answered please contact us via our enquiry form or please give us a call on 01928 531 748.